“Adding El Show de Alex ‘El Genio’ Lucas to Nueva Network’s current syndication roster is thrilling for our team and will help us deliver to agencies and brands the top premium content that is produced and distributed by minority-owned media,” CEO/CRO José M Villafañe said in a release.

“El Show de Alex ‘El Genio’ Lucas” is described as “a family show that encompasses powerful inspirational life messages that reach the hearts of all its listeners,” according to press materials. “Alex’s show conveys a genuine sense and effort in helping the Hispanic community, his recognized life reflections, and relatable listeners’ stories validate his loyal and extensive reach across the border. The show’s content and message are more relevant to U.S. Latinos today than ever before.”

Lucas has been recognized with many awards including Medalla de Cortez, Spanish Personality of the Year, Champions Award, the Recipient of “The Gold Mic,” Personality of the Year, and On-Air Personality of the Year.

The program was previously represented by Stardome Radio Networks.

In her new role, Agostino will oversee the development and execution of strategic sales initiatives, to drive growth and foster relationships with clients and partners.

In a career spanning nearly 30 years, Agostino has held sales positions for Katz Radio Group, Interep Radio, iHeartMedia, Spanish Broadcasting System, and most recently Gen Media Partners, as Regional Sales Manager, Northeast.

“Grace’s extensive experience, proven track record, and strong industry relationships make her an invaluable addition to our organization,” Nueva Network CEO José Villafañe says. “Beyond her sales acumen, Grace Agostino is known for her passion for the radio industry. Her enthusiasm and dedication have inspired colleagues and friends, earning her a reputation as a mentor and nurturer. We are confident that her expertise and forward-thinking approach will drive our network’s success and further strengthen our position in the industry.”

Nueva Network CEO and CRO Jose M. Villafañe will oversee this new initiative, while Media Global Group will manage NNMEX operations under a Representative Agreement. NNMEX will offer market research, brand development, advertising campaigns, sales channel enhancement, and customer engagement strategies.

In addition, the company plans to boost the impact of marketing efforts through spot production, branded content, and social media extensions. In the US, Nueva Network represents 350 radio stations covering 85% of the the nation’s Hispanic market.

Villafañe said, “Expanding into Mexico through NNMEX is a natural progression for Nueva Network as we seek to further strengthen our commitment to serving the US Hispanic Market. Our 95% coverage of the US Hispanic Market, combined with MGG’s expertise and experience, enables us to effectively connect Mexican companies with the US and other audiences throughout the hemisphere.”

“Chiquibaby” (Stephanie Himonidis) has been hosting the syndicated “Chiquibaby Show” since 2015. The program is broadcast in more than 100 cities nationwide. She is also a TV personality who has won six Emmy Awards.

“The Chiquibaby Show” is described as a vibrant, high-energy show that offers a female voice on community and world issues. Segments include “OMG Moments,” “Sports Bitz,” “Inside Chiquibaby,” movie reviews, and beauty tips.

“I am so grateful to Uforia and Nueva Network for allowing me to have a voice in the media and having ‘The Chiquibaby Show’ now on the Uforia platform,” Himonidis said in a release. “I’m also thrilled to be back with this company where my career began in Southern California.”

New episodes of the podcast will be posted Monday through Friday at 6am on the Uforia app, and the major podcast platforms.

Jose Mateo joins Nueva Network as Senior VP of Network Sales. A 20+ year radio veteran, Mateo’s career includes positions at Emmis Communications, Univision, SBS, and most recently Entravision, where he managed the media partnerships for the Entravision Audio Network.

“Jose is a dynamic and enthusiastic media sales leader who is passionate about multicultural audiences, and providing excellent service and solutions to agency partners and brands,” CEO/CRO Jose Villafañe said in making the announcement.

Nueva Network is a Spanish-language syndication company that produces and syndicates programs such as “Chiquibaby,” “El Show De Toño,” “Armida y La Flaka,” “La Kalle Network,” and “Nueva Vida.” The company also provides sports, entertainment, news, and music solutions to stations in the top 150 radio markets.

“We launched to compete in the network space, but we believe we can help increase the number of advertisers of national audio in the Spanish Language media. While in General Market there are over 300+ Network advertisers there are only a third of those advertising in the Spanish Language when Hispanics radio listeners have a higher TSL and are more engaged with the medium,” said Nueva Network Affiliate and Imaging VP David Bello. “We also select Multimedia National Agency to represent us in sales because of Jose Villafañe’s past success working with Radio Unica, the first Spanish Language Network in the U.S. and because he created and launched Entravision Audio Network,” added Mr. Bello.

“I trust Nueva Network can earn its place in the network arena and can help bring in new advertisers into the medium by being creative and providing customized content solutions for brands that are not just wanting traditional audio but also Streaming, Podcasting, and Social Media extensions,” said Jose Villafañe, CEO of Multimedia National Agency.

Nueva Network produces, programs and affiliates syndicated programs such as Chiquibaby, El Show De Toño, Armida y La Flaka, La Kalle Network, and Nueva Vida. The imaging company provides sports, entertainment, news, and music solutions to stations in the top 150 radio markets.

Multimedia National Agency is a media management firm focused on national television, radio and cable sales serving as an extension to local media station’s teams. MNA is built on dedicated teams of NSMs and experts who provide knowledge and information across sales, content, consumer insights, and campaign analytics. Their team of experts prides themselves in delivering fast, professional and aggressive service to station partners. The company structure provides clients with focus on local sales and programming by offering premium national service to stations, rep firm and brands.

Contact:

Nueva Network, David Bello at david@nuevanetwork.com

Multimedia National Agency, Jose Villafañe at Jose@mmnaa.com