LOS ANGELES, March 4, 2021 (Newswire.com) – Nueva Network, An Imaging Company with Offices in New York and Los Angeles, Launches today an Audio Network targeted to US Latinos with a 79% coverage of Hispanic 12+. The company’s Mission is to service advertisers and brands first; providing efficient cost of entry into the Spanish Language national audio space while providing services such as copy translations and spot production at no cost to clients. The network was primarily founded and created for commercial advertising and sponsorship. In addition, Nueva Network has selected Multimedia National Agency as sales representatives for its network and syndicated programs.
“We launched to compete in the network space, but we believe we can help increase the number of advertisers of national audio in the Spanish Language media. While in General Market there are over 300+ Network advertisers there are only a third of those advertising in the Spanish Language when Hispanics radio listeners have a higher TSL and are more engaged with the medium,” said Nueva Network Affiliate and Imaging VP David Bello. “We also select Multimedia National Agency to represent us in sales because of Jose Villafañe’s past success working with Radio Unica, the first Spanish Language Network in the U.S. and because he created and launched Entravision Audio Network,” added Mr. Bello.
“I trust Nueva Network can earn its place in the network arena and can help bring in new advertisers into the medium by being creative and providing customized content solutions for brands that are not just wanting traditional audio but also Streaming, Podcasting, and Social Media extensions,” said Jose Villafañe, CEO of Multimedia National Agency.
Nueva Network produces, programs and affiliates syndicated programs such as Chiquibaby, El Show De Toño, Armida y La Flaka, La Kalle Network, and Nueva Vida. The imaging company provides sports, entertainment, news, and music solutions to stations in the top 150 radio markets.
Multimedia National Agency is a media management firm focused on national television, radio and cable sales serving as an extension to local media station’s teams. MNA is built on dedicated teams of NSMs and experts who provide knowledge and information across sales, content, consumer insights, and campaign analytics. Their team of experts prides themselves in delivering fast, professional and aggressive service to station partners. The company structure provides clients with focus on local sales and programming by offering premium national service to stations, rep firm and brands.
Contact:
Nueva Network, David Bello at david@nuevanetwork.com
Multimedia National Agency, Jose Villafañe at Jose@mmnaa.com
