Nueva Network Secures Rights To ‘El Show de Alex “El Genio” Lucas.’


Spanish-language syndication company Nueva Network secures the exclusive rights for sales and affiliate marketing to “El Show de Alex ‘El Genio’ Lucas,” touted as the No. 1 Spanish-language syndicated radio program across the U.S. and Mexico. The program has been in syndication for more than 20 years, is heard on more than 100 affiliates and covers 80% of the U.S. Hispanic market.

“Adding El Show de Alex ‘El Genio’ Lucas to Nueva Network’s current syndication roster is thrilling for our team and will help us deliver to agencies and brands the top premium content that is produced and distributed by minority-owned media,” CEO/CRO José M Villafañe said in a release.

“El Show de Alex ‘El Genio’ Lucas” is described as “a family show that encompasses powerful inspirational life messages that reach the hearts of all its listeners,” according to press materials. “Alex’s show conveys a genuine sense and effort in helping the Hispanic community, his recognized life reflections, and relatable listeners’ stories validate his loyal and extensive reach across the border. The show’s content and message are more relevant to U.S. Latinos today than ever before.”

Lucas has been recognized with many awards including Medalla de Cortez, Spanish Personality of the Year, Champions Award, the Recipient of “The Gold Mic,” Personality of the Year, and On-Air Personality of the Year.

The program was previously represented by Stardome Radio Networks.

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